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Serra

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Serra Conde Nast

Oregon’s Female Weed Movement

April 20, 2019

Condé Nast Traveler interview highlighting Cambria Benson Noecker

One of the [weed] scene’s pioneers is Cambria Benson Noecker, brand director at cannabis company Groundworks Industries. Noecker, who has a pomeranian-chihuahua mix called Gucci, was the driving force behind two of the state’s coolest dispensaries, Serra and Electric Lettuce. When designing Serra in 2014, she was adamant that she didn’t want that tie-dyed Bob Marley vibe.’

Instead, her team created two airy, apothecary-inspired concept stores, one of which has a plant wall and a neon-blue sign that reads Quality Drugs’. Little buds from high-grade Oregon growers such as East Fork Cultivars are presented worshipfully in glass cabinets, which also house an obsessively curated selection of paraphernalia, including Stonedware’s geometric porcelain pipes, designed by local artist Ariel Zimman, and Leif Goods organic CBD chocolate bars. The next outpost will open in LA. 

Read more on Condé Nast Traveler.