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About Serra

Serra is an experiential cannabis lifestyle brand and curated retail space that rethinks, redefines, and sets the bar for progressive pot culture. Named after the Italian word for greenhouse, Serra’s design is informed and inspired by its name. This Modern Druggist has a line of wholesale products available throughout Oregon as well as two dispensary locations in Portland providing the very best recreational marijuana shopping experience and selection of flower, edibles, topicals, concentrates, and lifestyle accessories.


Serra’s goal has always been to set a new standard for modern cannabis culture, pushing aside the stoner vibe in exchange for something more artful and sophisticated. From opening their shops to Design Week Portland to garnering exposure in publications like Wallpaper Magazine, Newsweek, and Forbes, the company is pushing for the normalization of cannabis and a refined experience for the consumer. “Purveyors of Quality Drugs” embodies our thoughtfully curated selection of artisan infused chocolates and lifestyle accessories.

Retail Spaces

At each Serra location customers enter into a living, breathing space, evoking lushness and sophistication; an atrium and retail space intertwined to create an experience like no other. The signature “Quality Drugs” appears in bright neon inside all the Serra stores, an homage to past apothecary aesthetic. It is the perfect backdrop for taking a photo to commemorate your visit. Strains of cannabis in the shop are organized by how they make the user feel, providing a more intuitive shopping framework for less experienced cannabis consumers. Natural light and plants define each space, as Serra creates an inviting environment where customers can relax, linger and explore. Serra stores welcome recreational cannabis customers ages 21 and over as well as OMMP patients ages 18 and older.